Bid farewell to brassy, yellow hair and say hello to a healthy platinum shine with KinKind's My PLATINUM touch! purple shampoo bar.

The shampoo bar works by reflecting light to tone down brassiness and to add shine to your hair. The purple shampoo is specially formulated for:

naturally blonde hair
white, silver or gray hair
bleached or highlighted hair
dry hair

Richly foaming and deliciously scented with peonies, the purple shampoo bar uses a gentler cleanser than found in bottled shampoo, and includes naturally derived ingredients to provide extra hydration and moisture to dry, naturally blonde, bleached, and silver hair.

This vegan purple shampoo bar gradually neutralises brassy tones in your blonde/grey hair, so is perfect to use as your daily purple shampoo.

How to use the purple shampoo bar

Simply wet your hair and stroke the shampoo bar down your hair a few times, or rub the bar on your hands to create a lather. Gently massage the lather into your scalp and leave for a few minutes before rinsing off.

Caring for the purple shampoo bar

When you have finished using the shampoo bar, place it on a well drained soap dish so that it can air dry fully between uses. Do not leave the shampoo bar standing in water or in the steamy atmosphere of your shower. For storage once dry we recommend one of our aluminium travel tins.

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